URA Launches Initiative to Promote Retail Innovation and Enhance Shopping Experience Along Orchard Boulevard Condo
The announcement came with the opening of Orchard Boulevard Condo, located next to the eponymous Orchard Boulevard MRT Station. To expedite the transformation, the URA launched a tender for interested companies to be part of the pilot, which attracted several international investors. Businesses that were selected are expected to launch multiple rental spaces with larger unit footprints that will provide more flexibility and creativity for retail stores.
The URA is looking to bring about retail innovation along Orchard Road, inspiring companies to embrace novel retail formats and technologies that will enhance the shopping experience.
To enhance the pedestrian experience on Orchard Road, initiatives are planned to widen footpaths, add more seating and shaded areas, and improve the overall pedestrian environment. Such changes should make it more comfortable and enjoyable for people to walk in this area, both locals and visitors alike.
Living in Orchard Boulevard Condo Residences brings with …